These New Fragrances Are Inspired By Your Blood Type
There’s been a lot written lately about blood and fragrance, thanks to Lady Gaga. And the Blood Type Diet has been around for a few years, with varying opinions on the efficacy and science behind it. But now an Italian fragrance company called Blood Concept (tagline: “Let It Flow”) just released four unisex fragrances representing each of the human blood types: A, B, AB, and O. According to a press release shared by perfume blog Now Smell This, the company says of its offerings: Our four fragrances, A, B, AB, O, retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood. BLOOD CONCEPT is a mystic ritual with no flowers to be found: deep as primeval Africa in O, aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, sharp and freezing as a metropolitan skyline in AB. In slightly more understandable terms, A is an aromatic green garden accord, B is a spicy wood, AB is a mineral fragrance, and O is a leather fragrance; they all have metallic notes, to remind you of, yes, blood. The bottles look medicinal and you apply the fragrance with a dropper.