The Nitty-Gritty Process of Changing a Fashion Brand's Logo
When consumers have emotional connections to clothing tags, how do houses relaunch? One serif at a time.
When consumers have emotional connections to clothing tags, how do houses relaunch? One serif at a time.
Kate Valentine (formerly Spade), Andy Spade and fellow Kate Spade alums reconvened to launch Frances Valentine — and this time, the Internet is a thing.