Branding

No follower count is too small to drop a line of tees with your face on it. But for creators, that's not always what moves the needle.

Plus, A$AP Rocky covers 'WSJ. Magazine.'

When consumers have emotional connections to clothing tags, how do houses relaunch? One serif at a time.

Kate Valentine (formerly Spade), Andy Spade and fellow Kate Spade alums reconvened to launch Frances Valentine — and this time, the Internet is a thing.