Branding
On TikTok and YouTube, Building Your Empire Starts With Merch
No follower count is too small to drop a line of tees with your face on it. But for creators, that's not always what moves the needle.
By Maura BranniganMar 29, 2021
Must Read: Glenda Bailey Talks Leaving 'Harper's Bazaar,' Is Virgil Abloh the Next Karl Lagerfeld?
Plus, A$AP Rocky covers 'WSJ. Magazine.'
By Yusra SiddiquiFeb 26, 2020
The Nitty-Gritty Process of Changing a Fashion Brand's Logo
When consumers have emotional connections to clothing tags, how do houses relaunch? One serif at a time.
By Maura BranniganOct 15, 2018
Frances Valentine Launches E-Commerce
Kate Valentine (formerly Spade), Andy Spade and fellow Kate Spade alums reconvened to launch Frances Valentine — and this time, the Internet is a thing.
By Dhani MauFeb 26, 2016