With Its Versatile Undergarments, LaSette Has a New Vision for Lingerie
Founded by Shiara Robinson in 2019, this intimates label is making sheer pieces you'll want to wear day in, day out.
bras
19 Soft, Wireless Bras That'll Feel Like You're Wearing Nothing at All
For when you're done with bras, but still need the support.
26 Delightful Bralettes to Wear at Home, With or Without a Top
Wear them layered under a cardigan or alone with a pair of jeans.
4 Niche Lingerie Startups to Watch
There's increasingly something for everyone and every need.
This Cashmere Bra Is Probably the Most Extravagant, Yet Delightful, Thing Steph Owns
It's hard to imagine a cozier undergarment.
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Reformation Is Coming for Your Lingerie Drawer
The sustainably-minded retailer just dropped a complete range of bras and underwear.
The Sustainably-Made Bra Whitney Wants to Wear Out of the House
All hail sustainable fashion that's cool enough to go dancing in.
How Bra Startup True & Co. Got Acquired by Calvin Klein Owner PVH
Both parties stand to benefit significantly.
Meet Your New Breast Friend, the Longline Bra
It's all about the long line bra. What it is and where to get 'em, right this way...
There's a Bra that Can Diagnose Breast Cancer
Bras are expected to do a lot of things for the wearer--be supportive, give you some shape, look sexy, provide a source of income for Victoria's Secret Angels. But now there's one in the pipeline that could potentially save your life.