Bloomie's Spreads Breast Cancer Awareness With a Little Help From Elizabeth Hurley. And Bloggers.
Ralph Lauren wasn't the only prominent brand to (smartly) tap into online media audiences when spreading breast cancer awareness this month. On Wednesday, Bloomingdale's, along with the Estée Lauder Companies’ 2010 Breast Cancer Awareness Campaign, hosted a worldwide social media event to benefit the Breast Cancer Research Foundation. This year, a handful of bloggers participated by recreating the campaign's signature visual. Elizabeth Hurley (Estée Lauder spokesmodel) and Evelyn Lauder, Senior Corporate Vice President of The Estée Lauder Companies and Founder and Chairman of The Breast Cancer Research Foundation, kindly took a moment to talk to us about the campaign and the huge impact it's made. First of all, Evelyn and Elizabeth were two of the most glamorous people I think I've ever seen in real life.