PopSugar's Rebranding Means Fashionologie, FabSugar, and ShopStyle Have All Been Folded Into One Site
If you've typed www.fashionologie.com into your browser over the past week, you might've been surprised by where you ended up. That's because PopSugar, the company that owns Fashionologie, as well as ShopStyle, FabSugar and 12 other fashion, health, celebrity, shopping and fitness sites, has rebranded. Why the drastic change in strategy? I talked with Lisa and Brian Sugar last week about the new face of PopSugar.