MaxMara Attracts a Younger Customer with the Help of Its 29-Year-Old Heiress
I'm not sure what to expect from Maria Giulia Maramotti, one the heiresses to the MaxMara throne (she's the U.S. director of retail for the Italian brand and the granddaughter of the founder). We're scheduled to meet at the Beverly Hills Hotel's posh Polo Lounge for breakfast, just days before the Women in Film Crystal & Lucy Awards, which MaxMara sponsors. A fancy location to meet a fancy sounding person, I think. Only Maramotti is completely disarming in person. She's charming and open and more than game to discuss her seven tattoos (which she initially hid from her mom), her serious devotion to Keith Richards (one of her tats spells out "Gimme Shelter") and how she wants to change the perception of MaxMara ("it can be a little more young and funky").
Last Night's Party: NAHM's Debut is Even Cooler Than Its Hilfiger Genes
Nary Manivong made waves a few seasons back for his jump from relative obscurity (and, uh, homelessness) into the heart of fashion darlings. Among the converted fans was designer Tommy Hilfiger's daughter, Ally Hilfiger, who met Manivong in 2008 after the show for his eponymous line. The two became fast friends, and Hilfiger started styling for the new brand. It wasn't long before Hilfiger's recessive fashion gene kicked in, and after two seasons the two fell into a styling-cum-design partnership, with the eventual result being a joint collection: NAHM, an it-girl-cool line influenced by Poe's "The Raven" and centered around the classic shirt dress. The pair presented their line last night at West Village boutique A Man and a Woman to a host of friends and fashion insiders, with musical accompaniment by DJ Chelsea Leyland and champers by Nicolas Feuillatte. Raised platforms in the center of the space showcased the sheer asymmetrical button-downs and burnt-sienna dresses that fell like water off the mannequins.
Byrdie Bell, Genevieve Jones, and Becka Diamond in Moncler for Vanity Fair?
In the past couple of hours, Byrdie Bell has tweeted three times about her and Becka Diamond being shot in Moncler for Vanity Fair. This photo of Becka in a puffer seems to prove it’s true. And Genevieve Jones is around, too. But we wonder, what are Byrdie Bell and Becka Diamond–who, unlike Jones, aren’t regulars–doing in Vanity Fair? We’d expect to see the edgy duo in a mag like Jalouse, which featured Becka on its cover earlier this year, not VF which is essentially an upscale celebrity rag that usually features the likes of Meryl Streep, Gwyneth Paltrow, and the occasional Miley Cyrus. It’s read by plenty of people outside of the fashion industry. And that’s why we wonder about their choice of Byrdie Bell and Becka Diamond, who are essentially fashion scene socialites.
Carey Mulligan's Prada & Diane Kruger's Casual Chanel Top Our Best Dressed List
Carey Mulligan's printed Prada rocks our world. Diane Kruger always rocks our world. Jake Gyllenhaal looks sharp, everyone looks good in that Valent