Camille Rowe

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As if Opening Ceremony wasn't already the coolest of the cool, they made their first foray into resort with a line inspired by the chic dressed-down style of summer music festivals. The lookbook, shot by Tim Barber, debuted yesterday on their website and features the ethereal beauty Camille Rowe. With button downs, little floral skirts, both fitted and floating dresses and comfy sweaters, there's a piece for every hole (or craving) in your wardrobe. They took an outdoorsy approach to their prints, which were designed by the store's in-house art department using a palette of acid green, deep coral, midnight blue and charcoal. Tiny blossoms are scattered across the fabrics to mimic windswept fields of wildflowers and, in a homage to the Year of the Rabbit, there are some soft-as-a-bunny sweaters adorned with patches of fur and a few bunny-shaped barrettes in the model's hair.