Throughout the summer, Rihanna's lingerie brand will be dropping self-shot images of models and influencers, reimagined by mixed-media artist Rafatoon, in its latest pieces.

Glossier Hand Cream makes its debut with community-shot campaign imagery and donations to healthcare workers on the front lines.

Yes, that Marc Jacobs.

Browse them all as they're rolled out.

Also present: a mechanical bull.

Alessandro Michele threw a Gucci-fied house party in a Roman villa.

Nick Knight and Danko Steiner captured a diverse cast of 17 models for Riccardo Tisci's second ad with the British heritage brand.

Meet "Gucci's first universal fragrance, a perfume not assigned to a gender or a time."

And it has its own hashtag.

Browse the entire seasonal offering as it comes in.

#Harry4Gucci 4ever!

The model officially joins the British house after making her runway debut with the brand at its Fall 2019 show.

Featuring '80s vibes, intentional imperfections and "dental diversity."

Alessandro Michele's fascination with the old world continues.

Actresses Busy Philipps, Jameela Jamil and Samira Wiley join gold medal para snowboarder Brenna Huckaby and Molly Burke in the latest class of #AerieReal Role Models.

It's just as all-encompassing as his debut collection.

This is how Juliette Lewis, Lola Leon, Maya Hawke and Zazie Beetz do public transport.

Complete with a film short featuring Courtney Love (!) as a diner waitress.

See Maria Grazia Chiuri's dance-inspired imagery captured by Harley Weir.

From Pyer Moss's powerful "American, Also" series to Brandon Maxwell's fall imagery starring his grandmother.

It's about damn time, beauty industry.

Shot by — who else? — Hedi Slimane.

The model and influencer is fronting a campaign for a new line of hair-styling tools.

The 1997 sci-fi film's star Milla Jovovich even fronts the images.