Like the 'Fair Trade' or 'organic' labels, 'Climate Neutral' certification is intended to make shopping with ethics in mind easier for customers.
"By doing what we're doing, I'm not only shooting myself in the foot, I'm shooting my clients in the foot," founder Alexandre de Betak told 'Business of Fashion.'
These brands have gone to notable lengths to avoid animal products and reduce environmental impact without sacrificing quality or aesthetics.
Can this new label up the ante on carbon neutral fashion?
We talked to scientists, environmentalists and brands about the controversial approach to sustainability that labels like Gucci, Everlane and Reformation are investing in.
The luxury brand is using a combination of reduction and offsetting to bring its net emissions to zero, it claims.