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Lady Gaga, who has been teasing us with mysterious little soundbites (blood! semen!) about her perfume for over a year now, is finally releasing the damn thing, and this morning we have all the details about what is definitely a unique and innovative fragrance. While this crowded, yawn-inducing, cutesy-bottle world of celeb fragrances often makes our eyes glaze over, we're actually excited about this launch. From the fragrance to the bottle to the marketing blitz that's planned, Gaga has sort of outdone herself on this one. So here's everything you need to know, according to a long and meaty profile in WWD today:
Launching a fragrance is easy money for celebrities with the right star power. So it's no surprise, following news that Mariah Carey dropped out of Tyler Perry's "For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf," that she's looking to boost her biz with a new trio of fragrances called Lollipop Bling. (Yes, that is really the name of her newest line fragrances.) "It means she needs an infusion of cash," says Jo Piazza who writes the Celebenomics column for AOL's PopEater. "Celebrity fragrance has the highest margins of any celebrity branded consumer product and they get paid an upfront of between $2 million and $5 million. If the fragrance sells well it can bring in revenues of $100 million a year requiring a celebrity to do very little in promotions or marketing."