Chanel No.5

Chanel hosted a dinner in Manhattan Monday evening to celebrate Baz Luhrmann's film for its No. 5 fragrance.

And the most viewed beauty videos EVER on YouTube are...

No word on whether she'll be making appearances to promote her new gig.

A seemingly age-defying Winona Ryder (Wino forever?) graces the latest cover of Interview. {NY Daily News} Giancarlo Giammetti, star of Valentino: The Last Emperor and longtime business partner of the brand, is penning a juicy autobiography including more than 50,000 photos snapped over the last 50 years. {WWD, Subscription required.} Suzy Menkes doesn't sound too thrilled about The Met's highly anticipated Punk: Chaos to Couture exhibit. {NY Times} What inspired the birth of Chanel No.5? Comprising 240 curated elements, the "No.5 Culture Chanel" exhibit launched in Paris yesterday to offer a deeper understanding about the fragrance's origins. {WWD, Subscription required.}

Ok, so it was no Ocean's 13--but was Brad Pitt as impressed with his confusing 30-second monologue in that Chanel No.5 commercial as the rest of us someone was?

Chanel has published previously unseen photos of Marilyn Monroe shot for Chanel No 5 in a new film that also features a lost interview with the iconic star. {Stylebistro} Lindsay Lohan visited Late Night with Jimmy Fallon looking like a totally different person in a peroxide blonde bob! {US Weekly} Solange Knowles recently had her 'fro searched in the airport. Did airport security cross a line? {The Cut} You're definitely going to want to see what Judge Judy wore to celebrate her 70th birthday--who knew she was hiding all that under her robes? {HuffPo}

You may want to stock up on Chanel No 5 now: The iconic perfume is one of many fragrances that could be seriously affected by a proposed European Union allergen ban.

SNL spoofed Brad Pitt's Chanel ad this weekend--which isn't exactly surprising since the original was just begging for it. And they nailed it. Click through to watch.

Ann Romney Gets No Fashion Love: Outspoken Democrat Diane von Furstenberg admitted that she's "not sure" how Anne Romney obtained one of her dresses to wear to a rally, and the fashion PR establishment has been pretty silent on the First Lady hopeful's outfit choices. Why won't the fashion industry embrace Anne Romney? Erin Heatherton on Photoshop: Victoria's Secret is no stranger to Photoshop scandals. Their very own angel Erin Heatherton let us know how she really feels about all the Photoshop fuss. All The Pretty Colors: We mapped out fashion month by color to show you which color trends to expect from each city, and which hues will be big next spring. The visuals are awesome!

Kim Kardashian admits her ill-fitting yellow jacket was a major fashion faux pas--but let's get real, there's no way color-hating Kanye even approved of that disastah in the first place. {HuffPo} Looks like Brad Pitt didn't have to spend much extra time in the studio for his second Chanel No.5 commercial! {YouTube} Proenza Schouler's new Halloweeny .gif is a real skull scratcher. {PhotoBucket}

Brad Pitt's Chanel No. 5 commercial is out and we have to admit it confuses us. Here are 10 other perfume commercials that also make us say, "Um, what?"

Brad Pitt's Chanel No. 5 commercial left us rather speechless. We weren't quite sure what to make of the intensely-acted 30 second spot, but YouTube commenters, known, of course, for being kind and judicious, had a lot to say about it. There's some mean stuff, sure, but there are also some hilarious Fight Club references. A sampling:

Brad Pitt's $7 million Chanel campaign is finally here. It marks the first time Chanel has ever used a dude to front the iconic fragrance. So how did Brad stack up to past No. 5 faces like Marilyn Monroe and Catherine Deneuve?

Check out Brad Pitt asking the Chanel No. 5 bottle a lot of sexy questions in his best cop/reporter voice.

Remember back in May when Chanel announced that Brad Pitt would be the first-ever male face of Chanel No. 5? So, that was real, and we're going to see what the ad looks like in less than two weeks. A bit more about what you can expect from the campaign--and Pitt's paycheck.

Chanel announced today that Brad Pitt would be the new face of Chanel No. 5--making him the first ever male spokesperson for the iconic fragrance. That got us thinking: Could other storied brands go the same route as Chanel? Will we be seeing more handsome male faces in some of our favorite campaigns? If that's the case, supermodel Coco Rocha is not going to be happy. She tweeted earlier today: "No working model is happy for Brad Pitt and his new gig as the `face' of Chanel No. 5.#ThingsBitterModelsSay Cc: @Models@StyleWatchMag." Ouch. No doubt, Rocha would have leapt at the chance to represent the brand, whose eponymous designer she shares a first name with. But while we highly doubt models like Rocha will get edged out by leading male actors, we couldn't resist the chance to re-cast some of our favorite ads--with a little more testosterone this time. Click through to see what James Franco, David Beckham, One Direction, and more, would look like as the faces of some of the most iconic fashion brands.

It's confirmed: Brad Pitt is so pretty he's actually been tapped to be the face of a woman's perfume. And not just any perfume, mind you, the perfume: Chanel No. 5. When rumors began swirling yesterday about Pitt's new gig at Chanel, we were skeptical. I mean, the dude is following in the footsteps of Marilyn Monroe, Nicole Kidman and Audrey Tautou. Safe to say, he doesn't exactly fit the bill. But according to Paris Vogue, Chanel has confirmed in a press release today that he is indeed the new face of the perfume. That means he's the first male face of the iconic fragrance.

Two movies chronicling the life of Gabrielle Chanel were slated for release in 2009. One, Audrey Tautou's Coco Avant Chanel, opened here last Septe