Because why else would you wear them?

As the market becomes more saturated, it's harder to ascend to the same levels of fame and lucrative sponsorships in the field than ever before — but it's not impossible.

Plus, Chiara Ferragni to join the LVMH Prize committee as an expert and ambassador.

From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.

Plus, Forever 21 is in hot water for casting a white male to model "Black Panther" merch.

Plus, Evian hires Virgil Abloh as "creative advisor" for sustainable design.

Want to know what this year will be remembered for? We can help with that.

A must-read roundup of our most popular stories of the week. You're welcome.

But the other 9 may surprise you.

A must-read roundup of our most popular stories of the week. You're welcome.

Her duo of Dior Couture gowns reportedly earned the French house a media impact value of $5.2 million.

You've never felt FOMO like this before. Chiara and Fedez made sure of it.

This is our Royal Wedding!

Get to know the (mostly) teenage fandoms that follow influencers like it's their job.

Plus, how pregnant bloggers are redefining modern motherhood.

This is going to be one influential baby.

Including, but not limited to: jumpsuits, capes, sparkles and newsboy hats.

Plus, why are Goop and Airbnb teaming up with Condé Nast and Hearst?

Chloë Sevigny, Cate Blanchett, Aimee Song and more each interpreted the dress code in their own way.

Are YouTube subscribers the new Instagram followers?

Plus, MAC announces a Helmut Newton-inspired collection.

Because, yes, there is definitely a difference.