We turned to top industry experts for some firsthand advice.
The young daughter of Kim Kardashian and Kanye West represents the "youthquake" of future beauty consumers poised to change the industry.
It was thoroughly On Brand.
Chris Appleton breaks it down in our latest video.
First: The campaign imagery is [insert fire emoji here].
It's surprisingly easy.
The celebrity coiffeur also works with Jennifer Lopez, Ariana Grande and Shay Mitchell.