Plus, what the lives of micro influencers look like behind the scenes, off of Instagram.

From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.

She's the latest to partake in an increasingly popular trend within the influencer set.

It's super flattering, super sexy and super comfortable all at the same time.

"My mom thought I was crazy; she didn't really understand why I wanted to quit my salaried job to pursue my not-paying YouTube channel. It sounded absurd."

Are YouTube subscribers the new Instagram followers?

Brew a cuppa, because in case you hadn't noticed, it's a bit chilly outside.

Calling all skin-care junkies.

Blogger Chriselle Lim's simple makeup routine is perfect for hot days.

Ten industry pros share their tips.

The medium has forced the industry to recognize — and cater to — groups of women that it has completely ignored in the past.

These are the digital influencers getting their readers to shop, and landing collaborations with brands along the way.