Circumference

"I look for brands with simple ingredient lists and formulations that I can trust. I also look to see who the founder is and what their values are — that means a lot to me, knowing who's behind the products I'm using."

Including protective hair care, an artful eye-makeup palette and one of the prettiest highlighters we've ever seen.

"At the end of the day, how many millennial pink products can you own before feeling like they're not really made for you?"