Claire Mazur

On the eve of its four-year anniversary, Of a Kind is unveiling a website redesign that better integrates content and commerce, and limited-edition merchandise with its full-time inventory. We caught up with co-founders Claire Mazur and Erica Cerulo to discuss the new design and the state of the business.

I polled a handful of fashion and beauty editors to see which choice words are killing them right now.

Last Friday, for our first ever Fashionista conference, we got five of our favorite designers and one of our favorite e-commerce startup founders to sit down for an informative panel discussion on what is obviously our favorite topic: how to make it in fashion. Here's what we learned.

Psst...here's a little secret. I have very curly hair. Yet after 10 years of straightening treatments, blowouts, etc., no one seems to believe me. Of course, that's my own fault. I gave up on my curls. But you don't have to. It's never been easier to keep curly hair bouncy and frizz-free. I quizzed four fashion insiders—three with naturally curly hair, one with a (super cute) perm—on why they love their curly hair, and how they style it.

To survive in this business, you've got to have more than talent. You've got to be shrewd, savvy, determined—and a crazy-hard worker.