The Nitty-Gritty Process of Changing a Fashion Brand's Logo
When consumers have emotional connections to clothing tags, how do houses relaunch? One serif at a time.
By Maura BranniganOct 15, 2018
Coach Inc. to Rename Itself Tapestry Inc., Fueling Conglomerate Speculation
The rebrand becomes official October 31, 2017.
By Maura BranniganOct 16, 2018
Anna Kendrick Covers 'Glamour' in Gucci, Desigual CEO Steps Down
And Coach's acquisition of Stuart Weitzman is complete.
By Julia HorniacekMay 5, 2015