Urban Decay Celebrates Its 15th Birthday With Eyeliner--and a Mascara That Will Actually Help Your Lashes Grow
Urban Decay, the beauty brand best known for bold pigment and color names like Gash and Oil Slick, turns 15 this year. To celebrate, the brand is launching four limited edition products. The first is a 15-piece “24/7 Glide-On Eye Pencil” set. Urban Decay teamed with--who else?--Sephora to launch the set with promotions in Boston and the NYC Times Square locations this past Thursday and Friday. On hand were Urban Decay makeup artists to shill the set and convince shoppers that glitter really is an essential part of any makeup routine. Cole Martin, national Urban Decay makeup artist, guided me through the set. I can tell you two things. First, if you are a freak for multi-color Sharpie sets like I am, you will have an immediate visceral reaction to this collection. Second, if you haven’t tried the Glide-On eye pencils, they are unbelievable workhorses and deserve all the recognition they’ve received over the years. Cole told me that organic carnauba wax lends some of the smoothness, which is this pencil’s signature. You have 30-40 seconds to smudge, and then it sets and stays put.