Ann Taylor Goes Ivy League, Partners With Columbia
Ann Taylor's going Ivy League. The wear-to-work retailer is looking to lure in clients before they even enter the workforce. But they're not targeting just any college kid preparing to go on job interviews--they're looking to cast five students from Columbia University to model for their online lookbook, which, according to a release, will be "a trusted resource that will provide female college/graduate students with fashion advice and career inspiration across a variety of different industries." This latest announcement fits with Ann Taylor's recent efforts to revive and freshen up the brand: they just signed Katie Holmes as the face of the brand and have been putting out strong J.Crew-esque collections with particularly great accessories for the past few seasons. So it follows that they're targeting a younger clientele.