Contouring

The iconic British makeup artist is bringing her beloved cosmetics and skin-care offerings to the retailer.

"It's amazing when you can really go head-to-head with some major brands, just doing it our own way."

Just as the reality star/mogul herself predicted.

I had a lovely chat with the reality star and entrepreneur about KKW Beauty, minimalist branding and her daughter's makeup preferences and I don't know what's real anymore.

Step one: Be British. Step two: Be celebrity offspring. Step three: Stock up on Burberry makeup.

Including how to pull it off in real life — and off the red carpet.