Createthe Group

To survive in this business, you've got to have more than talent. You've got to be shrewd, savvy, determined—and a crazy-hard worker.

The Fashionista 50 slideshow. Click through for a bio of each of our picks.

Azzadine Alaia Was Called To Take Over For Galliano: He was flattered but declined (he is in his 70s, after all). However, as the Financial Times observes, given Alaia's rejection of the industry's hyper-speed and the accompanying pressures, this may indicate that Dior is looking to change its ways. {Financial Times} CreatetheGroup Aquires Morpheus Media: The digital media companies, which develop strategy, creative content and marketing on new media platforms, will now operate under the same umbrella. Clients include Burberry and Marc Jacobs (considered fashion's digital pioneers), Net-a-porter, Louis Vuitton and others. {WWD} A Woman Went A Month Without Looking In A Mirror: The Daily Mail's Marrianne Power decided to test studies that show women are their own harshest critics by going a full month without using or looking in a mirror. Turns out, she looked more relaxed, got more compliments and felt loads better about herself . {Daily Mail}

Click through to see who made our list--and why.

Know them well.

If you work in fashion, you've heard of Createthe Group. If you don't work in fashion, you've shopped on a Createthe Group-engineered Web site, whethe