Curtis Jere

There's something special—something truly appealing—about Chloé's new SoHo outpost at 93 Greene Street. It's Manhattan's second Chloé store, but the first to be designed under the watch of creative director Clare Waight Keller. (The Madison Avenue location will be remodeled in the fall to better reflect her tastes.) What makes this spot so intriguing? Well, unlike most boutiques—cool or not—it's the kind of place you want to live in, not just visit.