If you live in New York and you happen to prefer Alaia and Proenza over Aldo and Payless--even if it's just to look at--you've probably heard of Tribeca boutique Edon Manor. Launched in 2007, the beautifully furnished, beautifully stocked shop attracts those chasing after the perfect pair of Giambattista Valli pumps but aren't willing to hike all the way uptown to Bergdorf to get them. (The boutique also happens to be right around the corner from Locanda Verde--one of our favorite restaurants in the city--and Smith & Mills, a favorite bar.)
Now the team behind Edon Manor wants to get to know shoppers outside of their New York City niche a little bit better. Owners Ryan Korban and Davinia Wang recently launched their gorgeous e-commerce boutique, Edonmanor.com. I recently sat down with the duo to discuss what it's like to build a luxury boutique in the midst of a recession, and how to maintain unexpected success.
Fashionista: I’d like to hear how you guys got together. How did you two meet?
