Deadstock

The practice isn't new, but brands like Jonathan Cohen, Tanya Taylor, and others have gotten more vocal about their efforts to address waste in the fashion industry.

Cities like Portland, Philadelphia and Brownsville may lack in established fashion infrastructure, but they make up for it in community and authentically unique inspiration.

I want to hang out with them soon, preferably while wearing these.

The brand-new label started by Alexander Wang and Telfar alums combines "clitoris flowers," a downtown-scene-meets-island-girl-aesthetic and deadstock fabrics.

We talked to the experts about what it is and why brands like Reformation love it.