Plus, could antiviral clothing help protect us?

We will continue to update as more companies step forward.

Let's see what the hype is about.

Plus, how Deciem changed the beauty industry.

Plus, Deciem's plan to bounce back.

We got the chance to take it for an early test-drive.

Employees were supposedly informed of the former beauty executive's passing on Monday morning.

Want to know what this year will be remembered for? We can help with that.

Stephen Kaplan will reportedly fulfill the role of chief operating officer going forward.

Shoppers have never been more keen to understand the science behind their beauty products, and this trend seeks to capitalize on that.

A look at how Brandon Truaxe built a successful beauty company — and then forged a rocky path toward dismantling it.

Plus, Deciem stores shut down following online post by founder.

Plus, Jenna Lyons returns to fashion with a new multimedia venture.

Founders Colette Newberry and Mark Curry share their thoughts on shaking up a "stale" industry, getting products to market in 18 weeks and being seen as a less-controversial alternative to Deciem.

Plus, Britain's gender pay gap data reveals fashion companies are among the worst offenders.

Nicola Kilner has been dismissed from the buzzy skin-care company.

"We're trying to redefine what it means to be a brand by using it to transact authenticity — not make up a false narrative about a product you haven't even tried yet."

These are the ideas, tech and trends that are shaking up the cosmetics business now.

Not a single one costs more than $18.

It's a complexion-brightening, dark-spot-fading miracle worker, and you're going to want to work it into your skin-care routine ASAP.

And not all Deciem fans are pleased.