denim - Fashionista

denim

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Shopping

Madewell's Head of Denim Design Talks New Ass-Perfecting Jeans

Madewell's new denim line promises to do "some pretty life-altering things to the rearview." This obviously piqued our interest, so we got in touch with Madewell's head of denim design, Mary Pierson, to chat about all that went into these supposedly life-altering jeans, whether skinny jeans will ever go out of style, and where denim is headed overall. Read on for some denim schooling.

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Careers

Courtshop's Nicole Tondre and Lisa Fuller on Launching Their Hit Denim Line and Being 'Decidedly Non-Fashion'

Nicole Tondre and Lisa Fuller of Courtshop definitely embody their brand: unpretentious and totally cool, which can be a tough combo to find in downtown Manhattan. They opened the doors of their Nolita boutique in 2008 and it quickly became a favorite destination for hip girls looking for understated wardrobe staples at reasonable prices. The one thing that they felt was missing was great denim that fit the same bill, so they launched their own in-house line in 2011. I met Nicole and Lisa at their brand new Mott St. location. No longer an under-the-radar cult fave, Courtshop is now stocked in 100 stores including Stevan Alan, Shopbop.com and Bonadrag.com, not to mention worn by the likes of Drew Barrymore and Michelle Williams. After scooping up a pair of high waisted summer shorts (this column is actually a cover for my shopping addiction), we popped around the corner to sip sangria and chat about denim, dogs (Lisa has a naughty Boston Terrier and Nicole has an American Eskimo mix) and how they build their brand.

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Style

Playing Real Life Barbie With Tory Burch Denim

This week Tory Burch hosted a bunch of fashion bloggers and online editors at her Meatpacking boutique to celebrate the launch of her new denim collection. But instead of just browsing the collection over cocktails and passed hors d'oeuvres (don't get me wrong, those pigs in blankets were delicious and I ate a lot of them), we got to play real life Barbie dress up with models wearing Burch's new denim line. The line itself was super cute. Some styles were just what you'd imagine Tory Burch denim to look like--classic, clean, bootcut--but other styles were much more unexpected and trendy. There were metallic brushed jeggings (though Tory calls them "denim leggings"), boyfriend jeans brushed with silver as well (called "tomboy jeans"), and some crazy colorful print stretch jeans that looked all paint splattered.