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Plus, how retail's "drop" structure can be used in media.
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The Coolest Thing in Fragrance Right Now is Scents You Don't Have to Spray
Just swipe, roll, dust or massage 'em on.
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Must Read: Alexa Chung Launches an App, Ralph Lauren to Live-Stream Show in London
And Terry Richardson shoots Kylie Jenner for 'Galore.'
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