Diet Coke

Coke has been a fashion industry favorite for years, and now its main competitor Pepsi wants in on the action.

Also, Alexa Chung looks great with scraped-up knees.

We really can't blame Victoria Beckham for gawking at husband David Beckham's perfectly toned derrière while he sprinted across a London rooftop in briefs and a tank-top for his new H&M campaign--10 minutes have passed and we're still staring. {Look UK} Taylor Swift managed to stay super upbeat during her 10 hour shoot for Diet Coke. Maybe it's because she listened to her own music? {Bernstein & Andriulli} Banana Republic is parting ways with the brand's Executive Vice President of Design and Creative Director, Simon Kneen. {WWD subscription required}

Rag & Bone is continuing their tradition of D.I.Y campaigns. The latest models to snap themselves for the brand? Kirsty Hume and Erin O'Connor. {Fashionista Inbox} Rumor has it Rihanna's been tapped to play legendary actress and dancer Josephine Baker in an upcoming film--think she's been getting acting tips from BFF and fellow acting novice Cara Delevingne? {Death and Taxes} Our favorite child star-turned-fashion icon Ashley Olsen reunited with her Full House family at former castmate John Stamos's 50th birthday party while Mary-Kate was presumably off being too cool somewhere else. {Us Weekly}

What's black and white and has only one arm? Why, it's Sarah Jessica Parker on the cover of Harper's Bazaar Russia's June issue! {Fashion Gone Rogue} Jessica Chastain wore purple Spanx to match the Givenchy dress she wore yesterday at Cannes. Talk about being prepared. {The Cut} In addition to designing his niece's wedding dress, Oscar de la Renta showed off his vocal chops with Elvis Presley's “I Can’t Help Falling in Love With You" at the ceremony, held last weekend in East Hampton. {NY Post}

The adorable campaign features Marc Jacobs in his signature skirt and button down (don't worry he still wore pajamas to the launch event) handily hoisting up models like Ginta Lapina on top of the Diet Coke cans he designed. In one ad he's holding up the can, and a model, on his shoulders--in another he's holding a straw that a model is reclining on. The commercial is even better.