As brands pour more money into influencer marketing, scenic trips are increasingly baked into the experience.
The President is about to start the second term of his job this week. Inspired to jumpstart your own career? Then check out our careers page!
At some point "street style" referred to stylish people wearing their own clothes that they bought and put together in outfits themselves and then just went about their business. Now, there are stylists, PRs, agents, staged shoots, and more factors coming together to take the authenticity out of street style, especially during fashion week. How soon before they just cut the charade of spontaneity and set up an actual red carpet in front of the tents?
We've got loads going on this week! Bumble and bumble are looking for a PR intern (and it's paid!). S Model Management is hiring account managers. Digital Brand Architects are hiring an account executive with thorough knowledge of social media. Bullet Media is on the hunt for an executive assistant to assist the Editor-in-Chief and Creative Director. Fourth Floor Fashion is looking for a designer to head up their Contemporary Women's knits and woven tops. So take advantage of the long weekend, clean up your resume, and check out our careers page!
In case you've been living under a rock you've probably noticed that the influence of personal style bloggers has grown exponentially the past few years. More and more, brands are forgoing traditional methods of PR and media and instead reaching out to influential bloggers to harness their viral influence and disseminate the brand message. But while the online influence of personal style bloggers is unquestionable, accurately measuring and quantifying that influence is another story. With the vast amount of data that's available at the click of a mouse--from Google Analytics to Compete to Facebook to Twitter--you'd think measuring a site's online presence would be easy. Not so. Because as Matthew Rhodes, strategy director of social media agency Fresh Networks points out in a recent Financial Times article, looking at page views and unique visitors alone no longer cuts it as an accurate way of measuring a blogger's influence. “Time on a site doesn’t mean influence, necessarily, any more than the volume of traffic does," he said. Karen Robinovitz of social media marketing agency Digital Brand Architects agrees.
Once the provenance of earnest fashion fans on the fringes of the industry, blogs have evolved into legitimate media sources and, more importantly, big moneymakers. Just look at today's WWD story highlighting "hot fashion bloggers" like Bryan Boy and Susie Bubble. The feature goes on to detail how each "hot fashion blogger" makes their money, how many monthly page views their sites get, and presents an important question: "Bloggers sitting front row have become commonplace—as have partnerships with leading brands and fashion houses that often blur the nature of what they do: Reportage and criticism or marketing and promotion?" Whether it's by partnering with brands, styling shoots, receiving payment (or free product) for writing posts or getting commission on the sale of items they post about, some bloggers are seriously cashing in on their influence. Of course, there's nothing wrong with making money. These bloggers work hard, are dedicated to their followers and add a unique voice to the fashion dialogue. "Bloggers produce original content; they have a unique talent [whether it be photographing, styling, writing] and it's obvious," says Karen Robinovitz, co-founder and chief creative office of Digital Brand Architects, an agency that reps "top tier bloggers." "Why would you, for instance, hire any stylist when you can hire just as talented a stylist but one that also has 75,000 followers?" But as blogs make the transition from personal style diary to profit-turning businesses, some readers have begun to feel that original and unbiased content, once the keystone of what made blogs so relevant, has taken a hit.