DKNY PR Girl

From live-tweeting 'Gossip Girl' to landing a book deal, DKNY PR Girl has become one of the most powerful Twitter handles in the industry.

Social media maven Aliza Licht, aka DKNY PR Girl, is about to get way more than 140 characters to share her thoughts.

Remember how fun it was to pick out your outfit for the first day of school? New school year, new outfit, new you, right? Click through to see what all your favorite fashion industry insiders--everyone from Eva Chen to Oscar PR Girl's Erika Bearman to Rebecca Minkoff to DKNY PR Girl Aliza Licht--wore to go back to school--and shop the updated look for today.

They came, they saw, they hashtagged. The annual Fashion 2.0 Awards (basically the Oscars of fashion social media) celebrates the most popular brand stars on the Web--all of whom congregated at SVA Theatre last night. Now in its fourth year, the award show presents accolades to fashion brands and their social media channels including Twitter, Pinterest, Facebook, among others, voted by the general public. Click through to see the full list of winner, plus why keynote speaker Simon Doonan thinks dogshit and social media are inextricably intertwined.

It started out as a big idea: We'd have Fashionista contributor and Haute Cuisine host David Yi dress up exactly like Bryanboy (we're talking head-to-toe) and then attend a New York Fashion Week show along with him. And then, with cameras rolling, we'd see what happened. People already mistook Yi as the renowned fashion blogger. "I remember one year an editor sitting next to me at Peter Som noticed my then-bleach blonde hair and said, verbatim, 'Bryanboy, your fans are going to go crazy because of your new hair.'" Yi said. To which he replied, "Uh, racist." Anyway, we thought we'd have a little fun with that. Watch what happened!

To survive in this business, you've got to have more than talent. You've got to be shrewd, savvy, determined—and a crazy-hard worker.

Not one but two 'fashion hackathons'--one hosted by the CFDA and IMG and the other by Hearst--will take place during this coming New York fashion week. This news is pretty surprising when you consider that most fashion people probably don’t even know what a hackathon is. To explain what a hackathon is, why it’s happening during New York fashion week, and what this means for the industry, we spoke with Liz Bacelar, founder of Decoded Fashion, an organization that creates events dedicated to bringing fashion and tech together. Bacelar, along with former Lincoln Center fashion director (and, before that, director of special events at Vogue) Stephanie Winston Wolkoff, made the CFDA/IMG fashion hackathon (an official part of NYFW) happen.

It's Thanksgiving! The one day a year the fashion world puts aside its fad diets and smizes in favor of that extra slice of pumpkin pie and some awkward yet so-necessary family photos. To keep things light on this day of heavy feasting, we asked some of our favorite people in the industry what fashion things (what else?) they're thankful for. Happy Thanksgiving everyone!

Hurricane Sandy is upon us--but the fashion industry isn't letting this Frankenstorm bring them down. We checked in with some of our favorite people in the industry--from The Man Repeller's Leandra Medine to Kelly Cutrone to DKNY PR Girl Aliza Licht--to find out how they prepped for tonight's storm. For an industry that's supposed to shun carbs we are collectively loaded up on them--as well as candy, nail polish, and fashion mags to read by scented candle light. Click through to see how everyone is getting ready. And above all, everybody stay safe!!

Can you tell that we're seriously, unabashedly obsessed with the Olympics here at Fashionista? Well, we are. It's difficult not to be--what with Ryan

It's summer and that means on Fridays everyone should be sneaking out of work a little bit early to go on a weekend jaunt or grab a drink on a sunny

Marc Jacobs Uses Underage Models, Defies CFDA Guidelines: Much like the crazy nastyass honey badger, Marc Jacobs just don't care about the CFDA's proposed guidelines to ban models under age 16 from the runway, despite the fact that Jacobs is a member of the organization. In brazen defiance, Jacobs used at least two models who had potentially just completed their bat mitzvah's, stating "If their parents are willing to let them do a show, I don’t see any reason that it should be me who tells them that they can’t." Whatever, whatever, Marc does what he wants! {NY Times} New Designers Struggle to Get Notice at NYFW: Not all designers can get Anna Wintour (or even George Lucas) in the front row. Take a look into the world of the new and talented designers who can't yet afford a runway at Lincoln Center, or a professional makeup artist for that matter. {NY Mag} Bar Rafaeli Felt Flabby in Sports Illustrated: The lingerie model-turned-designer says she felt fat and flabby posing with professional athletes for the Sports Illustrated swimsuit issue. In the poignant word of Michelle Tanner: "Puh-lease." {NY Mag}

After two years of anonymous, prolific, hilarious Tweeting, @dkny, better known as DKNY PR girl, has revealed her true identity. Not that it was top

A 5.8 magnitude earthquake just hit somewhere near Richmond, VA and tremors were felt from Washington D.C. to Manhattan (we may have thought there was a particularly hefty person stomping on the roof, at first...). Of course, we turned to Twitter as our first source to find out that, yes, that swaying we felt was, in fact, an actual earthquake in Manhattan of all places. And because fashion people Tweet their every waking moment, we rounded up some of the best reactions to the midday rumble: Joe Zee (@mrjoezee) Everyone's ok at my @ELLEmagazine office here - clearly, since they're all tweeting like crazy going down 41 flights of stairs. #Earthquake DKNY PR GIRL (@dkny) This is when everyone on the Wesrt Coast starts calling us drama queens.... Prabal Gurung (@prabalgurung) It wasn't an earthquake. Its momma nature's tummy rumbling. hee hee. Eva Chen Bannister (@evachen212) okay, I'm kind of annoyed that what I assumed was me tripping in my slightly too big Chanel flatforms was actually an earthquake. what.

"When 140 characters isn't enough.." reads the tag line of DKNY PR Girl, the blog. That basically says it all. Those who love the fashion insider's entertaining tweets but have found themselves wanting more now have a new resource via Tumblr. The fashion industry has been embracing Tumblr with a newfound enthusiasm lately, so the only really surprising thing about this is that she has enough time to attend to a blog every day.

Monday is a big day for DKNY. The brand's Spring 2011 collection hits stores, and publicist DKNY PR Girl--Twitter handle @dkny--will be hosting an interactive webcast of the runway show on BigLive.com, a site that combines streaming video with social media. Viewers will have the unique chance to discuss each look and get an insider's perspective from DKNY PR Girl herself. We say: If you like her Gossip Girl commentary, you'll love this. Participants will receive an exclusive VIP discount code off the new collection on dkny.com and will have the opportunity to reserve looks that are not yet available in stores. Tune in on January 24th at 10pm Eastern Standard Time by going to biglive.com and logging into your Twitter or Facebook account.