She went from slinging clothes on Ebay as a teen to growing one of the most popular online destinations for millennial and Gen-Z shoppers.
From velvet bows and neon colors to pearl-studded styles and that coveted Gucci crystal-and-tortoiseshell clip.
Up your funk factor this season.
We weren't as clueless about clothes as we thought; maybe the rest of our tween selves weren't so bad, either.
Plus, what Gucci can teach luxury brands about millennials.
To quote Hannah Montana, you get the best of both worlds.
The other ultimate celebrity tastemaker, Kim Kardashian, has also been spotted in snakeskin pants recently, so we know this trend has legs.
Coachella-ready "boho" has become a parody of itself. What styles are brands and retailers pushing now?