DONDA

Remember how Kanye West took to Twitter yesterday to clarify that @DWbyKanye, the handle for his fashion line, was fake? Turns out he was just getting warmed up. Between the hours of 11 p.m. and 1:30 a.m. (or between 4 a.m. and 6 a.m. in London, where Kanye was tweeting from--giving more credence to the rumor that he has moved there to work on his fashion line), Kanye tweeted over 70 times. I wanted to go to sleep because I had an early meeting the next day but I couldn't because the tweets were hypnotic and unfiltered and absurdly grandiose and philosophical and crazy--which is to say, I couldn't look away. It's hard to say what any of it was really about. He tweeted about designing a school with Spike Jonze and mentioned something about how we need more people like Steve Jobs and McQueen and then something about the Jetsons (?). His epic ramble mostly seemed to be his way of introducing some new all-encompassing best-on-the-planet design company called DONDA, a name he's really really psyched about. But before DONDA there was a mini biography of his experience in fashion. Here's what we learned (this is in chronological order):