DS & Durga

Just because something is a bit cliché doesn't mean it's not also a classic and a crowd pleaser.

The emerging crop of indie brands are not only unique, but have incredibly thoughtful backstories that resonate with digital audiences.

The beauty founder shares her hair-care-as-self-care philosophy and where she turns for product recommendations.

We found a slew of perfumes and candles for every taste — plus room sprays, linen refreshers and even a heavenly scented laundry detergent.

Including poppy neon eyeliners that will make you want to actually get experimental with makeup again.

Including mood-lifting candles, skin-saving masks and fragrances that remind us spring is (eventually) coming.