As labels once boosted by Kate Middleton have learned, it's what comes after the royal exposure that matters most.

She's on a trip, guys.

Kate Middleton chose the ideal Valentine's Day-ready look.

Plus, Kate Middleton in Alessandra Rich!

Plus, Kate Middleton's most fun fascinator yet!

She's chosen the designer for every baby introduction thus far.

Kate Middleton, however, wore green.

Happy holidays!

Her red dress is sold out but there are plenty of alternatives.

Kensington Palace could afford to update its gift shop.

We've seen this one before.

And a festive fascinator by Jane Taylor.

Duchesses: They're Just Like Us.

British reporters also speculate the Duchess of Cambridge has dyed her hair a lighter shade.

One British designer claims Sarah Burton stole her ideas.

The Duchess of Cambridge loaded her suitcase with only the best, from Indian designers to her familiar go-tos.

Oh, the British press.

His first-day-of-school outfit is on point.

The Kate Effect strikes again.

Very merry, indeed.

The Duke and Duchess of Cambridge recently announced that they are planning to visit India this spring.

With both the Duke of Cambridge and Prince Harry in tow, the evening was a full Windsor family affair.

Scottish blue, to be exact.