e.l.f. Cosmetics

Plus, Matty Bovan launches new, online-only brand.

We will continue to update as more companies step forward.

Eye makeup, made simple.

Let's see what the hype is about.

Experts weigh in on how to keep a look fresh.

Plus, Philipp Plein rumored to acquire Roberto Cavalli.

If you have fingertips, six seconds to blend and one of these formulas, you can pull off a flawless application.

Chapped lips, who?

Makeup artists share their top product picks — as well as their tips for flattering application.