Greenpeace launched its Detox campaign seven years ago. Here's how the industry has changed since then.

Hot off the heels of announcing its involvement in a worldwide women's empowerment movement (alongside Beyonce and Salma Hayek), Gucci has taken part in another extremely noble cause: Preserving the rainforests of Brazil without compromising the aesthetic taste or quality of its products. The brand is releasing a range of three handbags, each created through a method causing literally zero deforestation in the Amazon. Oh and each handbag comes with a cattle 'passport' that details "the precise history of the chain of supply, from the birth of the cow to the beautiful final product." Very moo-ving.

Just in time for Earth Day on Sunday, the fashion crowd went crunchy (well, as much as they could) last night at the charity concept store Treasure & Bond in Soho when Rogan Gregory and Scott MacKinlay Hahn of eco-fashion line Loomstate took over to debut their Loomstate 321 line. This capsule line of reversible and versatile multi-colored tees, tanks and dresses fashioned from one knit, man-made fabric Tencil will appeal to the environmentally conscious, frugal and laundry-challenged alike. One of the light, mega-layered and color-blocked dresses that Rogan Gregory showed us can be worn in eight different ways. Design partners Gregory and Hahn live and breathe by their eco-conscious beliefs--incorporating them not just in their designs but also in their daily lifestyles. “To reduce my fossil fuel footprint, I ride my bike every day and I’m as healthy as I was 20 years ago,” Gregory explained to us. “Sometimes, it’s after midnight and I’ve drank like three beers. It’s kind of like, ‘Ah, I don’t want to get on the bike.’ But you get on the bike and you can feel good about it for so many different reasons.” Wait, what?