With the launch of its "most sustainable jeans ever," the brand is taking serious leadership when it comes to environmental and social responsibility.
It's the British designer's latest attempt to foreground the conversation about consumption and the environment.
A look at two fast fashion labels' responses to the increasing demand for environment- and labor-friendly practices.
The Los Angeles-based brand partners with everyone from Adwoa Aboah to the 74-year-old guy that spends every day playing chess in the park.
Hot off the heels of announcing its involvement in a worldwide women's empowerment movement (alongside Beyonce and Salma Hayek), Gucci has taken part in another extremely noble cause: Preserving the rainforests of Brazil without compromising the aesthetic taste or quality of its products. The brand is releasing a range of three handbags, each created through a method causing literally zero deforestation in the Amazon. Oh and each handbag comes with a cattle 'passport' that details "the precise history of the chain of supply, from the birth of the cow to the beautiful final product." Very moo-ving.
Just in time for Earth Day on Sunday, the fashion crowd went crunchy (well, as much as they could) last night at the charity concept store Treasure & Bond in Soho when Rogan Gregory and Scott MacKinlay Hahn of eco-fashion line Loomstate took over to debut their Loomstate 321 line. This capsule line of reversible and versatile multi-colored tees, tanks and dresses fashioned from one knit, man-made fabric Tencil will appeal to the environmentally conscious, frugal and laundry-challenged alike. One of the light, mega-layered and color-blocked dresses that Rogan Gregory showed us can be worn in eight different ways. Design partners Gregory and Hahn live and breathe by their eco-conscious beliefs--incorporating them not just in their designs but also in their daily lifestyles. “To reduce my fossil fuel footprint, I ride my bike every day and I’m as healthy as I was 20 years ago,” Gregory explained to us. “Sometimes, it’s after midnight and I’ve drank like three beers. It’s kind of like, ‘Ah, I don’t want to get on the bike.’ But you get on the bike and you can feel good about it for so many different reasons.” Wait, what?