Edouard Roschi

Anthropologie, which has really developed quite an impressive beauty collection lately, has a new fragrance feather to place in its faux-vintage cap. Le Labo, the New York-based niche perfume house founded by Fabrice Penot and Edouard Roschi, has created five new fragrances exclusively for the retailer. Le Labo, in case you’re not familiar with the brand, is unique, even for a niche perfumery. When you purchase a fragrance from their shop, they mix it for you right there and add a customized label. The founders met while both making perfume for Armani. They chafed against corporate culture and in 2006 started their own range. Take a peek at their very amusing website. As Fabrice told me, they try not to be very serious about something they actually take very seriously; no fragrance snobbery here. Anyway, back to the Anthropologie line.