ELF
25 Beauty Gifts for $25 or Less That Seem Far More Expensive
Gorgeous sets, luxurious bath products, glitzy makeup palettes and more with price tags that are (pleasantly) surprising.
11 Liquid Eye Shadows For the Easiest Makeup Application Ever
Whether matte, metallic, pigmented or sheer, a few quick swipes is all it takes.
18 Body Bronzers and Highlighters For an Amazing Glow
For arms, legs and, if you want to get really fancy, a décolleté.
14 Cleansing Balms That Remove Every Last Bit of Makeup
Few things are quite as satisfying as melting away a day's worth of lip stain, eyeliner and mascara with a moisturizing, cushiony balm cleanser.
21 Cream Blushes That Always Look Natural
Our favorite super-blendable makeup picks for every skin tone.
Alicia Keys's Beauty Brand — Er, 'Soulcare' Brand — Is Officially Here
Get a first glimpse at the debut products, including pricing.
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The 33 Best Beauty Products Fashionista Editors Discovered in July
Including blessedly lightweight sunscreens, travel-friendly fragrances, frizz-busting hair products and (much) more.
How the Beauty Industry Is (Trying) to Sell to Gen Z
How do you market to a group who hates marketing?
Why Are Beauty Brands So Obsessed With Microinfluencers Right Now?
This advertising trend is changing the game.
The 11 Best-Selling Concealers on Amazon Are All Under $20
A perfectly evened-out complexion, right this way.
The Best-Selling Mascaras on Amazon Are All Under $27
The quest for your best lashes ends here.
Elf Beauty Goes Public, Highlighting the Economic Power of Millennials
The Affordably-Priced Cosmetics of Wall Street.
Must Read: Rihanna to Show Fenty x Puma at Paris Fashion Week, Loewe Hires New CEO
Plus, a deep dive into Hillary Clinton's influence on the runway.
The Best Concealers for Your Fashion Month-Induced Dark Under Eye Circles
Click through for a thorough review of the best concealers out there. Because fashion month is here, and you know you're going to need 'em.
Our Favorite Looks from Classic Christmas Movies
When you think of stylish fashion films, Christmas movies are probably not the first thing that comes to mind. But we've been absolutely binging on them this month and there are style statements galore. From the classics like White Christmas and It's a Wonderful Life, to more modern fare (yes, Elf) we found so many festive fashion statements. The headwear alone is enough to make you swoon. So throw on your best Christmas sweater and come walking in a (wearable) winter wonderland with us.