Always Forever Now: Selfridges Opens "The Forever Shop"
It cannot be denied that the fashion world is one of fleeting passions--remember those boots you loved so dearly last year but wouldn't dream of wearing this season? Or those "statement jeans" that now live a quiet, mournful existence at the back of your closet? Fashion is a business of come-and-go. But what about when you're longing for something with a bit more, well, longevity? This is the reasoning behind Selfridge's "Forever Shop," set to open its doors later this month. The British retailer's Wonder Room Concept Store will be completely renovated to embody a sort of timelessness that exists beneath fashion fads. The room will be curated by the department store's creative director Alannah Weston, Elle Decoration Editor-In-Chief Michelle Ogundehin, and British designer Sir Paul Smith.