Ellis Brooklyn

So much better than flowers and chocolate.

These perfume sets, oils and gift boxes are anything but generic.

Featuring elevated scents for every taste and every budget.

When I realized my favorite fragrance was giving me headaches, I gave up perfume entirely, but a rise in brands focused on clean and natural ingredients gave me hope.

"I wish the beauty industry would stop colonizing and instead, use its power and influence to support Asian people and businesses."

Bee Shapiro's Ellis Brooklyn is unfussy and, unsurprisingly, very editor-friendly.