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In what seems to be a brilliant branding maneuver and just a really clever idea, Elle--the magazine--is opening a spa at the Eden Roc Renaissance Miami Beach. In an attempt to bring the magazine to life and give guests a “taste of the Elle lifestyle”, Elle editors hand-picked everything from the products in the spa to the items for sale, right down to the flip flops. (Disclosure: I occasionally write for Elle.com, but I have no involvement with this spa. Unfortunately.) I spoke to Emily Dougherty, Elle’s beauty and fitness director, and she told me that they want to “take the stories in the book and make them come alive for the readers.” To that end, the spa offers services which mimic features in the magazine, like “Doctor’s Orders.”
Emily Dougherty is the Beauty Director at ELLE, a post she’s held since 2003; she’s had a long and illustrious beauty career in the glossies, dating back to 1995. We’re excited that she agreed to share her favorites with us, and think you’ll agree that her picks are very unique. Without further ado, we present Emily’s current favorite beauty obsessions: