Emma Chamberlain

As American fashion evolves, so does the American celebrity.

It's not *just* about the fashion.

Plus, Simone Biles parts ways with Nike and signs with Athleta.

With everything from a chemical exfoliant to a hand cream, the brand seems to have a formula for everyone — but is it worth the hype?

Plus, Beautycon's problems continue to mount.

Featuring Janelle Monáe, Timothée Chalamet, Ana de Armas and more.

All the "friends of the house" were there.

Featuring a cashmere cardigan, the perfect white T-shirt and more.

Plus, Zoë Kravitz graces the cover of "Elle."

With an estimated $44 billion in buying power, teens could pave a path to success at retail.

And it was anything but boring.

Your high school yearbook, but make it fashion.

Will clickbait-y videos of Naomi Campbell grocery shopping or Marc Jacobs learning to drive actually connect with large enough audiences to bring in ad dollars for brands?

You can't miss a drop when it happens, right?

This was definitely not typical celebrity airport style.

We sat down with the YouTube star and High Key designer to talk about her love for thrifting, shopping online and why she uses Pinterest for fashion inspiration.