With Its Viral Graphic Tees, OGBFF Blurs the Line Between Clothes and Content
Created by two internet-savvy besties, the brand counts Emma Chamberlain, Addison Rae and Devon Lee Carlson among its customers.
Must Read: Louis Vuitton Names BTS Brand Ambassadors, Dior Heads to Athens
Plus, Simone Biles parts ways with Nike and signs with Athleta.
An Emma Chamberlain Superfan and Skin-Care Aficionado Reviews Every Bad Habit Product
With everything from a chemical exfoliant to a hand cream, the brand seems to have a formula for everyone — but is it worth the hype?
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Must Read: J.C. Penney Said to Be Exploring Bankruptcy Filing, Emma Chamberlain Covers 'Allure'
Plus, Beautycon's problems continue to mount.
See the Best Dressed Celebrities From Paris Fashion Week Fall 2020
Featuring Janelle Monáe, Timothée Chalamet, Ana de Armas and more.
What Lupita Nyong'o, Emma Chamberlain, Laura Harrier and More Wore to the Louis Vuitton Fall 2020 Show
All the "friends of the house" were there.
The 19 Best Things Fashionista Editors Bought in January
Featuring a cashmere cardigan, the perfect white T-shirt and more.
Must Read: Emma Chamberlain Covers 'Cosmopolitan', Black Frame Closes Its Doors
Plus, Zoë Kravitz graces the cover of "Elle."
Can Department Stores Avoid the Same Fate as Barneys New York by Courting Gen Z?
With an estimated $44 billion in buying power, teens could pave a path to success at retail.
Celebrities Went Neutral With Their Red Carpet Attire This Week
And it was anything but boring.
Fashionista's Spring 2020 New York Fashion Week Superlatives
Your high school yearbook, but make it fashion.
Can Turning Fashion People Into YouTube Creators Translate to Cash?
Will clickbait-y videos of Naomi Campbell grocery shopping or Marc Jacobs learning to drive actually connect with large enough audiences to bring in ad dollars for brands?
Maria Bought This YouTuber's Merch While On Vacation
You can't miss a drop when it happens, right?
See What All the Celebrities Wore to the Louis Vuitton Cruise 2020 Show at JFK Airport
This was definitely not typical celebrity airport style.