Emma Grede

Plus, could luxury fashion become a zero-waste industry?

A good example of a brand actually listening to customer feedback, and responding.

"Seeing my body fluctuate [after having a baby], I really got to try on our clothes in so many different sizes on myself."

"If you're in the entertainment marketing business, you need to be in business with Kris Jenner," she says, of launching Good American.

Grede, who founded Good American alongside Khloe Kardashian, faced some controversial questions by Marta Goldschmied during a panel focused on female-led fashion businesses.

We spoke with the reality star at the launch of her new denim line about body positivity and how she knows Kylie really likes the jeans.