Good American 'Invents' Size 15 to Solve Fit Issues
A good example of a brand actually listening to customer feedback, and responding.
Emma Grede
Khloé Kardashian's Good American Brings Its Focus on Fit and Body-Positive Messaging to Activewear
"Seeing my body fluctuate [after having a baby], I really got to try on our clothes in so many different sizes on myself."
How Emma Grede Spearheaded the Most Successful (and Inclusive) Denim Launch Ever With Khloe Kardashian
"If you're in the entertainment marketing business, you need to be in business with Kris Jenner," she says, of launching Good American.
Made Gold Founder Confronts Good American's Emma Grede at LA Conference Following Copying Claims
Grede, who founded Good American alongside Khloe Kardashian, faced some controversial questions by Marta Goldschmied during a panel focused on female-led fashion businesses.
Khloe Kardashian Hates the Term 'Plus Size'
We spoke with the reality star at the launch of her new denim line about body positivity and how she knows Kylie really likes the jeans.