Emma Grede
Zara Is Collaborating With Good American
It's the first design partnership of its kind for Khloé Kardashian and Emma Grede's size-inclusive fashion brand.
When the Dress Code Is 'Black Tie, Black Designer'
Here are some of the best looks from the inaugural Fifteen Percent Pledge Gala this weekend.
Must Read: Photographer Patrick Demarchelier Has Died, Beauty's Big Bet on Entertainment
Plus, fashion editors and publishers face off.
Must Read: Walmart Focuses on Beauty, Good American's Emma Grede Reflects on Her Career
Plus, could luxury fashion become a zero-waste industry?
Good American 'Invents' Size 15 to Solve Fit Issues
A good example of a brand actually listening to customer feedback, and responding.
Khloé Kardashian's Good American Brings Its Focus on Fit and Body-Positive Messaging to Activewear
"Seeing my body fluctuate [after having a baby], I really got to try on our clothes in so many different sizes on myself."
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How Emma Grede Spearheaded the Most Successful (and Inclusive) Denim Launch Ever With Khloe Kardashian
"If you're in the entertainment marketing business, you need to be in business with Kris Jenner," she says, of launching Good American.
Made Gold Founder Confronts Good American's Emma Grede at LA Conference Following Copying Claims
Grede, who founded Good American alongside Khloe Kardashian, faced some controversial questions by Marta Goldschmied during a panel focused on female-led fashion businesses.
Khloe Kardashian Hates the Term 'Plus Size'
We spoke with the reality star at the launch of her new denim line about body positivity and how she knows Kylie really likes the jeans.