A former 'Self' editor has big plans for the fashionable fitness chain's new editorially focused 'digital magazine.'
Lydia Hearst and Jean-Claude Van Damme's daughter Bianca star in the campaign, which asks consumers to commit to anything other than joining a gym.
The latest in Terry Richardson model scandals.
The high-end fitness club trades scantily-clad models for sweaty athletes this season.
Equinox, an upscale health club chain with outposts in New York, Dallas, Chicago, California and the East Coast, is making waves with its members a
Terry Richardson for...a fleet of gyms? This actually makes sense. The provocative photog generally shoots his models in various states of undress--or wearing no clothes at all--so it's fitting that Equinox, a line of gyms with a sexy rep, hired him for their new print and digital ad campaign, WWD is reporting. Three images from the forthcoming campaign are out, and they are classic Richardson: hit-you-over-the-head sexy, intimate, a little dirty, and there is, of course, that ever present '70s porn and Polaroid vibe. One of the ads even features a model in red and black lace bra surrounded by close-up Polaroids of her body. That image is captioned, "confidence." Right. Another ad features a model's misguided Dukes of Hazzard window jump attempt so that just her amazingly toned ass and legs hang out of the car window. Check them out.