Equinox
Must Read: Tessa Thompson Is the New Face of Armani Beauty, Cathy Horyn Remembers André Leon Talley
Plus, Equinox partners with Monse.
Is 'Sleep Coaching' the New Wellness Frontier?
We put Equinox's new program to the test for five weeks.
Equinox Wants Its New Editorial Site to Challenge the Fitness and Wellness Status Quo
A former 'Self' editor has big plans for the fashionable fitness chain's new editorially focused 'digital magazine.'
Equinox Suggests You Join an Orgy or Cult in Provocative New Ads by Steven Klein
Lydia Hearst and Jean-Claude Van Damme's daughter Bianca star in the campaign, which asks consumers to commit to anything other than joining a gym.
Equinox Taps Rankin for Provocative Campaign
The famed fashion photog brings his portrait skills to the fitness chain.
Combat Stress with This Badass Kickboxing Combo
Nothing gives you a more complete full body workout than kickboxing. Here's a taste.
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Terry Richardson Accused of Offering 'Vogue' Shoot in Exchange for Sex
The latest in Terry Richardson model scandals.
Here's Equinox's First Post-Terry Richardson Campaign
The high-end fitness club trades scantily-clad models for sweaty athletes this season.
Why Gym Goers Aren't Happy With Terry Richardson's Ads for Equinox (It's Not What You're Thinking)
Equinox, an upscale health club chain with outposts in New York, Dallas, Chicago, California and the East Coast, is making waves with its members a