Equinox Wants Its New Editorial Site to Challenge the Fitness and Wellness Status Quo
A former 'Self' editor has big plans for the fashionable fitness chain's new editorially focused 'digital magazine.'
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Equinox Suggests You Join an Orgy or Cult in Provocative New Ads by Steven Klein
Lydia Hearst and Jean-Claude Van Damme's daughter Bianca star in the campaign, which asks consumers to commit to anything other than joining a gym.
Equinox Taps Rankin for Provocative Campaign
The famed fashion photog brings his portrait skills to the fitness chain.
Combat Stress with This Badass Kickboxing Combo
Nothing gives you a more complete full body workout than kickboxing. Here's a taste.
Terry Richardson Accused of Offering 'Vogue' Shoot in Exchange for Sex
The latest in Terry Richardson model scandals.
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Here's Equinox's First Post-Terry Richardson Campaign
The high-end fitness club trades scantily-clad models for sweaty athletes this season.
Why Gym Goers Aren't Happy With Terry Richardson's Ads for Equinox (It's Not What You're Thinking)
Equinox, an upscale health club chain with outposts in New York, Dallas, Chicago, California and the East Coast, is making waves with its members a
Terry Richardson's Campaign For Equinox Gyms Is Exactly What You'd Expect
Terry Richardson for...a fleet of gyms? This actually makes sense. The provocative photog generally shoots his models in various states of undress--or wearing no clothes at all--so it's fitting that Equinox, a line of gyms with a sexy rep, hired him for their new print and digital ad campaign, WWD is reporting. Three images from the forthcoming campaign are out, and they are classic Richardson: hit-you-over-the-head sexy, intimate, a little dirty, and there is, of course, that ever present '70s porn and Polaroid vibe. One of the ads even features a model in red and black lace bra surrounded by close-up Polaroids of her body. That image is captioned, "confidence." Right. Another ad features a model's misguided Dukes of Hazzard window jump attempt so that just her amazingly toned ass and legs hang out of the car window. Check them out.
The Story, Morning Glory
A few weeks ago, Carson came in every morning bitching about how she couldn't find JET jeans anywhere and a couple of weeks later a few pairs showed u
Saks & Equinox, Go Team!
Getting to the gym is a kind of universal New Year's resolution, but if there was ever a year to forego a $100/month membership, it's this one. So Equ