Including bejeweled makeup, low ponytails, voluminous hairstyles, glitter nails and inventive eyeliner shapes.

It's all part of the ongoing competition go attract younger consumers.

Meanwhile, Bella had some fun with leopard print.

This trend is still going strong.

Get an up-close glimpse at the dreamy makeup looks she created for the Fall 2018 Alice + Olivia presentation.

Meet the new guard of makeup artists, hairstylists and nail artists making the runways a more beautiful place.