Ever Wonder How Nail Polish Gets Named? Essie Weingarten (Yes, That Essie) Reveals Her Secrets
Every season--or more accurately--every other week or so, new nail polishes hit our desks. The names range from the literal (Flirty Pink) to the more sublime (Bermuda Shorts) to the punny (anything by OPI.) Have you often said, “How the hell do they come up with these names?” Well, we went straight to the source and asked Essie Weingarten, founder of Essie, how nail polishes get baptized.