Sure, flash sales are everywhere. But the latest offering, Exclusively.in, really is different from the rest.
Why? The focus is on Indian fashion and culture.
Launched a little over a week ago, Exclusively.In offers singularly unique pieces--at "special" pricing--that you can’t get anywhere else. The site stocks apparel, home furnishings, and travel packages directly from India, which is particularly appealing to Indians living abroad.
The specificity gives the site a focus, and consequently, a slight edge over others that are currently entering the game.
"We want to bring Eastern culture to the Western world," said Preeti Caberwal, Exclusively.In’s merchandising director, whom I chatted with at last night’s preview event in New York City.
