Toms Just Launched Their Own One-For-One Eyewear Line
We now have yet another option for guilt-free eyewear shopping. TOMS founder Blake Mycoskie announced today that in addition to its iconic slip-ons and shoe line, TOMS will now offer a collection of sunglasses. And because it's TOMS, for every pair purchased, the company will give sight to someone in need. Though the brand pioneered this "one for one" business model, they are not the first to take the concept and apply it to eyewear.
Warby Parker Vs. Eyefly
When a business model is successful, people want to copy it. This trend seems especially rampant in the fashion industry. For every Gilt Groupe there is a Rue La La; for every Toms, there's a Bob's, etc. One of the most recent examples of this is Eyefly, whose business model is eerily similar to that of online eyewear shopping start-up Warby Parker, who produces affordable designer-quality eyewear and, for every pair of glasses purchased, gives one pair away to someone in need.