Yesterday Barneys had an intimate gathering for the ever-charming Fabrice Penot, one half of the founding team of the cult-favorite fragrance line Le Labo. Le Labo launched five years ago; both founders came from the Armani fragrance behemoth and both saw a need in the market for “fresh” perfumes. Fresh meaning they mix it up in front of you and put your name and an expiration date on it. In the five years since its inception the line has been massively successful, and in addition to their freestanding stores and shops in Colette and Barneys, they are up for a Fifi award for the scent collaboration they did with Anthropologie.
Anthropologie, which has really developed quite an impressive beauty collection lately, has a new fragrance feather to place in its faux-vintage cap. Le Labo, the New York-based niche perfume house founded by Fabrice Penot and Edouard Roschi, has created five new fragrances exclusively for the retailer. Le Labo, in case you’re not familiar with the brand, is unique, even for a niche perfumery. When you purchase a fragrance from their shop, they mix it for you right there and add a customized label. The founders met while both making perfume for Armani. They chafed against corporate culture and in 2006 started their own range. Take a peek at their very amusing website. As Fabrice told me, they try not to be very serious about something they actually take very seriously; no fragrance snobbery here. Anyway, back to the Anthropologie line.