Fairchild Media is parting with its business brands.
Dressing Up Zuckerberg: Zuckerberg may be disgustingly rich now, but even ringing the NASDAQ bell to celebrate taking Facebook public wasn't enough to get the Zuckster out of that damn hoodie. We got some of our favorite stylish dudes to play dress up with the Face of Facebook. Delivery.com-Addicted Assistant Steals from Kelly Cutrone: We would never steal a seat from PR powerhouse Kelly Cutrone, let alone money, but that's just what one crazypants assistant did. We talked to Cutrone, and she shared more unbelievable details about the situation. Good luck finding a fashion job now, kiddo. Carrie Bradshaw's Life Changing Accessory: According to Sarah Jessica Parker and Patricia Fields, our beloved Carrie Bradshaw may never have become the fashion plate we know her as without the Fendi Baguette. Kim K Will Be in Vogue: It's happening whether Anna Wintour likes it or not: Kim Kardashian will appear in L'Uomo Vogue. Kim Kardashian! In a Vogue!
Seemingly out of nowhere, Fairchild Fashion Media, the unit of Condé Nast that publishes WWD and Style.com, announced that they had acquired NowManifest, which "hosts" fashion blogs BryanBoy, Fashion Toast, Anna Dello Russo, Mr. Blasberg, and Style by Kling. The acquisition is interesting because it means people who were once independent style bloggers are now part of one of the biggest media companies in existence. However, it also raises some questions, like... Does Fairchild now technically own all of those blogs? Were the bloggers in on the deal? Or even aware of it? What changes will NowManifest and each of the blogs undergo as a result of the acquisition? What about editorial content? While BryanBoy tells us he's "thrilled to be working with Fairchild," he reveals that he and the other bloggers--meaning Rumi Neely, Derek Blasberg and Anna Dello Russo--didn't even know about the acquisition until less than 24 hours before it was announced--and even then he was lead to believe it was simply a partnership.
AdWeek is reporting that Style.com is launching a print spinoff to launch in the fourth quarter--which means it would launch roughly sometime in October, after the spring shows. We thought it sounded a little April Fools-y--why would Conde Nast, who owns Fairchild Fashion Group, who owns Style.com, branch out with a new print mag? A commenter on the AdWeek story echoed the sentiment, "Please tell me this is an April Fool's Joke? We have runway magazines...it's call every edition of VOGUE that exists. Errr..don't you own Style.com?" But we just received confirmation from a Fairchild Fashion Group spokesperson that the story is 100% true. The mag is an extension of the brand, the spokesperson tells us, and while it's a "consumer play" from the mostly trade-focused publishing group, it's not the sole focus of the new venture, as the AdWeek article suggest.
Style.com's move to the Fairchild Fashion Group got plenty of attention. But there's an elephant in the room yet to be addressed publicly. Fairchild has a strict no-press trips/ no-gifting policy. Will Style.com editors be forced to follow those same rules? If so, that would mean any work-related trip a Style.com editor or writer takes would have to be paid for by Fairchild. And they wouldn't be allowed to accept gifts. (Aka swag.) According to one source, "it was such an issue when W was at Fairchild that it was one of the internal reasons why they moved W to Conde."
Since last week’s edition of Editorial Musical Chairs, the most noteworthy and surprising development has been Anne Christensen’s move to Glamour. She just left her fashion director position at T a few weeks ago, reportedly to focus on a freelance career, but instead will be Glamour’s new executive fashion director, effective August 24th. The position was previously held by Xanthipi Joannides, who left the magazine last month.